CASE STUDY 03 · CANADIAN CANNABIS FRANCHISE
Strategic Location Scouting & End-to-End Buildout for a National Franchise
Market analysis, site selection, and a custom retail buildout supported a national franchise’s expansion into a new location.
Site Selection And Buildout Planned As One Project.
A national Canadian cannabis franchise needed a location that fit its regulatory, demographic, and operational requirements, along with a construction partner able to deliver the retail concept within a tight launch window.
THE CHALLENGE
What Had To Be Solved
The location had to meet specific demographic and spatial requirements for a discount retail concept, while supporting customer flow and efficient operations.
The client also needed a local partner to carry the brand concept through site selection and physical construction.
OUR SOLUTION
How Day One Coordinated The Work
The work connected the commercial decision to the operational and physical requirements that had to be resolved before the business could move forward.
01
Local market analysis
Used demographic and spatial analysis to identify a site with suitable square footage and proximity to a related national retail business.
02
Purpose-built retail layout
Delivered a custom buildout designed around high-volume customer flow and operational efficiency.
03
Coordinated delivery
Kept site selection and construction under one engagement, carrying the location decision through to a space ready for operation.
THE OUTCOME
The Location Opened And Future Expansion Work Followed.
The new sub-brand location launched successfully. The client retained Day One to lead additional franchise expansion projects.